In addition to being an excellent entertainment platform, TikTok offers businesses a great opportunity, as long as they know how to use TikTok for business. Let’s explore!
At first glance, TikTok seems to be a simple platform for comedy and dancing, but the business opportunities on this platform are juicy.
TikTok currently has over one billion monthly active users, making it an excellent opportunity for many brands to engage with users in a new way.
You can feel overwhelmed, especially if you are new to this platform. But don’t worry! Everything will become clearer for you after reading this guide.
Let’s read to find out how to use TikTok for business!
How to Use TikTok for Business?
Step 1: Create A Business Account On TikTok
You’ll need to start by downloading the TikTok app and signing up with your email address or phone number.
Then on the “Me” page, press the “…” icon and choose “Manage Account.” After that, choose “Switch to Business Account” and pick the category that matches your business.
Step 2: Optimize Your Profile
1/ Choose a Proper Photo
The profile photo must look great and seem to represent your business. Ensure a coherent and consistent visual identity across all your social accounts.
It involves utilizing the same colors and logo to help the audience connect instantly with your brand and your TikTok profile.
2/ Set a Short Bio to describe Your Business
You are allowed to use up to 80 characters to create a brief description of your brand. We recommend keeping it short, getting to the point, but not losing the brand essence. It can include the catchphrase, slogan, or short bio quotes.
3/ Be Strategic About the URL
TikTok enables you to include a clickable URL in the profile. It is alright to link to your landing page, homepage, blog post, or application download page.
No matter how you use the URL, ensure it is recognizable to create credibility, which is critical to getting users to click on the links.
Step 3: Understand The Target Audience
One of the main reasons your business uses TikTok is to connect with your users conveniently. But it won’t be possible if you cannot create the right content.
That’s why it’s essential to take a closer look at your audience to determine the type of content that’s right for them.
Research your target audience closely to understand their interests and behaviors to create a content strategy that’s engaging.
Step 4: Understand How the TikTok Algorithm Works
You will also need to understand how TikTok’s algorithm works.
It involves a relevant and exciting caption with popular and relevant hashtags to boost visibility in front of the correct audience.
Besides the information on the TikTok videos like hashtags and captions, user interactions also play a vital role in influencing the TikTok algorithm. So creating content that your audience would want to view and engage with is necessary.
Moreover, you should also take advantage of the popular TikTok sounds to enhance your visibility in the TikTok algorithm. Thanks to that, people can find your content when searching for sound.
Step 5: Scoping Out Your Competition
Competitors have used the platform before you, so they can be a valuable source of information for your business. Research your main competitors and see what they’re doing that works and doesn’t work for them.
Focus on the types of content that seem to get the most engagement. Then try to devise a creative approach to replicate and get inspiration from there.
Step 6: Develop a Powerful Content Strategy
Based on your research, it’s time to build your content strategy on TikTok. It includes outlining details like the type of content you will create and how often you will post new content.
You should try to balance different types of content to diversify your feed and appeal to different audiences.
Also, we recommend building a content calendar for this platform. Like other social platforms, consistency is one of the essential aspects of maintaining robust visibility on TikTok.
Step 7: Partner With The Influential Users
TikTok influencers can reach thousands or even millions of users at once. So working with them is one of the ways that can help your business succeed.
Having the right influencer to promote your brand is one of the greatest ways to boost your visibility on TikTok instantly.
Step 8: Use TikTok Advertising
Another great way to boost your business instantly is to invest in TikTok ads.
Creating a robust promotion strategy will help you get the business in front of the right audience and leave an impact on them.
Step 9: Utilize Analytics to Optimize And Grow
Lastly, you need to leverage TikTok analytics tools to monitor your performance and find ways to improve.
If your business targets a younger audience, TikTok is a great option to capture their attention. Use the above tips to ensure you get the most out of your TikTok promotion strategy.
Thanks for your time!